CRM Articles

Whether you refer to the technology as CRM, Customer Relationship Management or Sales Force Automation, the fact is the technology and terminology can be confusing. CRMReview.org helps address this challenge by providing a number of informative CRM articles which include editor reviews of top CRM providers.

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Commence CRM review

Customer Relationship Management is a process where through the understanding of behavior, needs and buying patterns, an organization is able to build stronger relationships with customers. Through the use of technology tools and other methods, CRM seeks to formulate a strategy whereby customer satisfaction is enabled and the attendant benefits are maximized with enhanced sales targets and profits.

The Company

Commence products are made to manage the most essential needs of current business operations. From hosted solutions to desktop applications, Commence CRM enables companies to manage every customer interface to its maximum potential. Commence CRM is geared to the needs of the particular company and can be customized to mesh with the existing CRM framework of the organization.

Whether for use in-house or a hosted on-demand service, Commence CRM solutions help you to construct an efficient, prompt and responsive customer relations network. All Commence products and solutions are compatible with mobile and wireless connectivity and can also be integrated with other business operations like accounting, ERP and others.

Strengths

There are several aspects of Commence CRM's software that give a boost to any company's aims to enhance its customer relations. Commence CRM provides a full set of applications that range from contact and marketing campaign management to customer support and sales automation. You can opt for on-premise or hosted on-demand software as per your needs. The CRM applications make for rapid deployment, are user-friendly and simple, can be customized according to needs and are reasonably priced. Commence has around 20 years of experience in this industry and a good track record of performance in this field, besides winning awards for the software.

Products

Commence offers two different types of CRM solutions, which depend on the specific needs of a customer. These are On-demand CRM and Desktop CRM software and both versions have features and applications like contact and activity management, lead management and others. The difference between the two is the location of the software as needed by the customer.

Desktop CRM

This is suitable for those who need a complete CRM solution setup that would work on the premises on desktop computers. The product contains tools that enable customization of existing applications or the creation of any new modules that may be needed in the business.

Commence CRM On-Demand

This is a web-based solution and integrated software that needs no hardware, software or IT infrastructure. It deploys rapidly and provides extensive reporting with several features. The application can be altered and modified according to specific requirements.

Features

Regardless of which option you choose, you still have access to the full gamut of CRM solutions. The Contact Management solution has the facility to capture, track, manage and disseminate essential information about customers to all the divisions of the company. All the data is displayed on the screen, thus saving time.

The Activity Management module allows the management to supervise and monitor the performance of all the employees. This could be number of calls made per day, leads generated, sales targets and forecasts and other activities. This enables the management to know who the achievers are and who the shirkers among the employees in the company.

The Sales Force Automation solution structures the sales procedural cycle and automates the follow-up activity. It gives managers the tool to monitor and measure the performance and achievements of each salesperson.

The Lead Management application enables you to track all sales in one particular area. This ensures that the top managers are fully aware of the follow-up activity on promising leads and closure of subsequent orders.

Conclusion

Commence CRM gives a company an extra edge in sales and customer management. It ensures higher closures on sales leads, better management of customer support, together with software that can be customized to suit the company's needs.

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