CRM Articles

Whether you refer to the technology as CRM, Customer Relationship Management or Sales Force Automation, the fact is the technology and terminology can be confusing. CRMReview.org helps address this challenge by providing a number of informative CRM articles which include editor reviews of top CRM providers.

Compare Free CRM Quotes

Save money on CRM solutions

How many employees require access to system?

Goldmine CRM review

Goldmine CRM is one of the better providers of the technology that helps companies to streamline their processes and systems to enable better customer service and more profitable practices. Goldmine CRM is an efficient program for small and medium enterprises, with opportunity tracking, sales forecasts and other tools for synchronization and collaboration among all employees of the company. There are several features that enable mass mailing, sales analysis and target orientation.

Features

  • All customer data is stored in one central location and can be easily accessed by all departments at any point of time, for proper interaction with all customers.
  • Management of daily activity with phone call and appointment schedules, lead follow-ups, meeting and workshop planning and e-mail communication in real time.
  • Campaign planning and management through campaign creation solutions, with the campaign wizard. Filtering of contacts to build specific campaigns and user activity for them.
  • Tracking of all information on clients, leads, status of campaigns, competitors and other areas to gain insight into target markets and plan sales activity.
  • A daily calendar which reveals all activity, product and service information and incoming revenue at a glance, which helps in the maintenance of a planned sales strategy.
  • The forecast feature helps the managers to monitor all leads on the sales cycle and compare the targeted number with the actual sales, thereby enabling them to guide the sales force to more closures.

Strengths

Goldmine CRM is easily adaptable and user-friendly and can be utilized for collection of all information and sales activity. Features like email automation result in efficient implementation of the sales cycle. Contact management works efficiently for small sales teams and helps to streamline the sales process. Goldmine CRM is an affordable option for smaller and medium-sized organizations and has therefore become one of the most popular CRM solutions for smaller businesses. The Frontrange feature provides an integrated solution for contact center, help desk and customer service functions. Goldmine CRM is also easily upgradable from a single user option to a multi-user version.

Additional features

The latest versions of Goldmine CRM incorporate several additional features. There is a totally refurbished Automatic Process Center interface, with easy-to-use instruction wizards and automated follow-up of leads. Another feature is the Synchronization Snapshot which enables the salespeople to have access to incoming data during every synchronization session. This makes for more efficient and result-oriented performance and also helps in the maintenance, making tracking and analysis easier for the sales force and management. There is a new email distribution list feature which makes multiple-mailing easier and enables dispatch of newsletters, bulletins and updates to selected recipients.

Conclusion

Goldmine CRM has won the 2006 TMC Labs Innovation Award and has been widely appreciated by industry experts for its innovations and ease of use. The VAR Business has placed it among the 45 best CRM providers in the medium market range. Goldmine has become the preferred solution to enhance vital sales missions and marketing strategy. There is cost and time savings as a more streamlined process ensures that enhancing customer service and loyalty is easier, together with higher revenue and profits.

Return to Article Summary Page