CRM Articles

Whether you refer to the technology as CRM, Customer Relationship Management or Sales Force Automation, the fact is the technology and terminology can be confusing. CRMReview.org helps address this challenge by providing a number of informative CRM articles which include editor reviews of top CRM providers.

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Maximizer CRM Review

Maximizer CRM is the product of Maximizer Software Inc., which offers contact management and CRM solutions to enable companies to increase sales, improve customer relations and organize marketing strategies. Over one million licenses have been sold to around 120,000 companies, ranging from individual entrepreneurs to the largest corporations. Maximizer CRM is deployable and totally adaptable, having four different editions and other options to suit your diverse and growing business needs. Depending on the requirements, number of users and access norms, one can choose the appropriate solution.

Entrepreneur Edition

This contact management system enables users to manage their time effectively, enhance customer support and increase sales. It's easy to configure right out of the box, so you can start using it immediately to streamline your business operations.

The Entrepreneur Edition is just right for independent professionals, small enterprises and home offices and salespeople from any industry.

The Entrepreneur Edition has many useful features and tools, which include contact management, sales force automation and opportunity management. There is also integration with Microsoft Office and QuickBooks accounting software. The software also allows for mobile access through BlackBerry and Windows Mobile devices and has reporting facility with easy transfer to Excel.

Maximizer CRM

The Maximizer CRM comes in Group, Professional and Enterprise Editions and is suitable for large organizations. The software comprises CRM features, including marketing automation and customer service and offers several options for access like desktop, web and PDA devices.

This is a comprehensive CRM software solution that is extremely easy to install from a single CD, and with the click of a button it is fully integrated and ready to use.

Maximizer CRM has features which streamline the entire processes of sales management, marketing and customer support systems. There is Microsoft Office integration and compatibility with mobile devices. There are partner relationship management modules, workflow automation and ecommerce and payment processing software.

There is an employee portal and a customer portal, which provide essential information on current status. Maximizer CRM combines CRM functions, marketing automation, sales force and customer service automation together with a set of other applications, which enhance the customer relationship lifecycle.

Tools

As soon as the application is launched, the initial display shows the daily schedule, appointments and company announcements along with other essential information.

Maximizer CRM has a useful tool called the Opportunity Manager. This consists of pre-formulated strategies, which can be used to close orders and users can also create their own strategies. The user interface is simple and user-friendly and divided into three major parts: sales, marketing and service. Navigation is fast and all electronic manuals are easily accessible within Maximizer.

Conclusion

According to customer feedback, the Maximizer CRM is one of the simplest CRM applications to install and easy to use, in spite of being feature-rich. It integrates well with several applications like Microsoft Word, Outlook, Quickbooks and others. The ease of installation sets Maximizer apart from other CRM applications and makes it extremely user-friendly.

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