CRM Articles

Whether you refer to the technology as CRM, Customer Relationship Management or Sales Force Automation, the fact is the technology and terminology can be confusing. CRMReview.org helps address this challenge by providing a number of informative CRM articles which include editor reviews of top CRM providers.

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Oracle CRM review

In todays world, customer service has become an area of vital importance in the business operations of any organization. Customers have high expectations and want topnotch service and support from any company that they patronize and if they don't get it, they can always switch their loyalties to the competition! This is where Customer Relations Management (CRM) plays a crucial role.

Oracle CRM is one solution that enables companies to fully utilize their customer data and build durable and satisfying customer relationships. Oracle CRM boasts of more than 50 applications that cover a wide range of different functions and help any organization build a credible reputation.

The Product

Oracle CRM is part of the Oracle E-Business Suite and provides over 50 feature-rich applications in five essential categories: sales, marketing, service, channel and order management. With the range of features that Oracle CRM offers, companies can enhance each and every part of the customer experience. Oracle CRM rests on the conviction that information is the key to success and is designed to raise the levels of quality, time effectiveness, complete accuracy and easy accessibility of all customer-centric data. Leading industry experts have endorsed the excellence of Oracle CRM in the field of customer relationship management.

Oracle CRM Sales

This module enables the sales, marketing and finance departments to improve the systems of prospect identification, proposal creation, lead follow-ups, order execution and customer support.

Oracle CRM Marketing

Marketing professionals can plan, develop, implement, and analyze their campaigns in a more effective and efficient manner. Trade promotions and other target-oriented activity can be organized and executed in a way that brings in more revenue and profits for the company.

Oracle CRM Service

This module enhances and streamlines customer support and service by operating a single platform for this function. A single platform handles service across several delivery channels including online, contact centers and direct field support.

Oracle CRM Channel Management

All channel activity is coordinated by this functional module. This includes trade promotions, channel sales collaborations, settlement of claims and others, thereby providing the finance, sales and marketing teams with the adequate input. This helps the departments to coordinate and monitor diverse partner relationships more efficiently.

Oracle Order Management

The order management module streamlines and simplifies the often complex order processes across diverse channels. All allied activity is automated from start to finish, including receipt of order, processing, transportation and ultimate shipment.

Oracle Siebel CRM

Oracles integration with Siebels CRM solutions has made it much more complete with a range of applications for enhanced customer support. Oracle Siebel can now be classified as one of the most inclusive and comprehensive of all CRM solutions available in the market today. It improves the sales, marketing, order management and customer service capacities of any organization and thereby ensures optimum customer satisfaction. This enhances reputation and credibility, which gives the company a competitive edge and advantage in any industry.

Conclusion

Oracle Siebel CRM is now one of the leaders in the CRM field and serves over twenty industries with its useful and efficient CRM solutions. Most market research organizations have rated it as the number one CRM solution provider, with the best solutions in every area of CRM technology.

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